On October 1, 2026, OpenAI added virtual try-on and favorites to shopping in ChatGPT. Eligible clothing and accessory listings show a Try on button, which uses a new or uploaded selfie with ChatGPT Images.
Use it as a visual preview
A generated outfit can help explore color and styling. It does not measure garment fit, fabric behavior, or the right size. Review the merchant’s size chart, materials, and return policy before buying. This is a feature explanation, not a hands-on fit test.
Manage the reference photo
OpenAI says the reference photo is saved for later try-ons. Change or delete it under Settings, Personalization, Reference photos. Choose an appropriate image and avoid including unnecessary personal background information.
Keep a shortlist
Save products to Favorites or organize them in folders in ChatGPT Library. The update covers mobile and web. One possible workflow is to collect candidate jackets in a folder and compare them against a budget and occasion. Confirm availability, final price, and shipping with the merchant.
